Typography

Our body font is set to 16px (1rem). All type follows an 8px (0.5rem) baseline grid to acheive consistancy across all platforms. Each text block has it’s line-height adjusted to factors of eight.

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Headings

Mega (Large) - Avenir Next Bold (64px / 4rem)

h1 (Large) - Avenir Next Bold (48px / 3rem)

Line height 64px (4rem / 1.15)

h2 (Large) - Avenir Next Bold (32px / 1.75rem)

Line height 40 px (2.5rem / 1.25)

h3 - Avenir Next Bold (20px / 1.25rem)

Line height 24px (1.5rem / 1.2)

h4 - Avenir Next Bold (18px / 1.125rem)

Line height 24px (1.5rem / 1.3)

h5 - Avenir Next Bold (16px / 1rem)

Line height 20px (1.25rem / 1.25)

h6 - Avenir Next Demi Bold (12px / 0.75rem)

Line height 16px (1rem / 1.35)

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Body

Intro

Avenir Next Demi 20px (1.25rem) with a 32px (2rem/1.6) line height. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Body

Avenir Next Regular 16px (1rem) with a 24px (1.5rem/1.5) line height. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

Small

Avenir Next Regular 14px (0.875rem) with a 24px (1.5rem / 1.7) line height. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Micro

Avenir Next Demi 12px (0.75rem) with a 16px (1rem/1.35) line height. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

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Bullets & Lists

Unordered

  • List item
  • List item but a bit longer
  • List item but this time is really long and i will type a bit more to make sure
  • List item
  • List item

Ordered

  1. List item
  2. List item but a bit longer
  3. List item but this time is really long and i will type a bit more to make sure
  4. List item
  5. List item